Main Work
Main Work
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See what contributes to my experience, proving my ability to work in a professional setting.
Kepler U
Kepler U
I participated in Kepler Group's 8-week externship program called Kepler U, where I learned the digital marketing fundamentals and worked with a real client's paid-search ads on Google Ads.
Disaster Central
Disaster Central
Disaster Central is a nonprofit dedicated to promoting disaster and emergency preparedness in the U.S. They run Google search ads like these to accomplish their objective. These ones were directly created and managed by a team of 20+ Digital Marketing externs, including myself.
The Build Fellowship by Open Avenues
The Build Fellowship by Open Avenues
I have participated in three Business Intelligence projects led by industry experts who are U.S. immigrants on H-1B visas. These projects were a great way to expand on my technical knowledge and experience, particularly in Python, while being exposed to diverse cultures.
84_Lumber_Report.pdfDevelop a Report for Business Performance Analysis - Samuel Castilla-Haddad
Develop a Report for Business Performance Analysis - Samuel Castilla-Haddad
Created a BI report for 84 Lumber's senior-level stakeholders based on truck delivery data from 2022 to 2025 to help them advance within the supply chain.
Find the Niche - Using BI and Analytics to Identify Ecommerce Opportunities - Wenxing Li
Find the Niche - Using BI and Analytics to Identify Ecommerce Opportunities - Wenxing Li
Utilized Google Ads and Helium 10 to develop a Market Entry Plan for the niche keyword "Kids Pools for Backyard" by identifying ecommerce trends and pain points.
TweetLens: Unveiling Insights from Twitter Data - Shruti Adoni
TweetLens: Unveiling Insights from Twitter Data - Shruti Adoni
Identified current trending stocks, sentiments, and emotions through tweet retrieval and preprocessing by training an ML model on tweet data to optimize classification problems.
COOP Careers
COOP Careers
In June of 2024, I was selected for a highly selective fellowship for recent first-generation college grads. It is there where I began my professional journey. Alongside the technical skills like Tableau, SQL, and Excel, I also learned about the importance of teamwork and maintaining client relationships. I became much more comfortable talking to people and gained crucial social skills needed for the workforce.
Capstone
Capstone
An analysis on a global telecommunications company's large-scale media campaign dataset. Such campaigns are proven to be effective on location, audience, creative assets, and ad publishers.
Data Visualization
Data Visualization
An analysis on a dataset of NYCHA evictions from 2017 to 2022 to determine why Marshals evict more tenants than others, uncovering a potential bias against low-income and non-white households.
Queens College
Queens College
I studied Computer Science from 2019 to 2023, where the majority of my coursework focused on the coding language Java. I got three college credits from my AP Computer Science A course during my senior year of high school, which especially focused on Java.
GroceryListManager
GroceryListManager
My first real-world project was for my final Computer Science course, Software Engineering. GroceryListManager is an Android app that was created with a team of five through Java. It enables the creation and storage of different accounts with unique grocery lists through a local SQL database on each device.
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